Why should you spend money to improve your sales strategy?
In a market that changes quickly, it’s not enough to have a great product to sell it. You also need to know what your customers really want and be able to connect your answer to those needs in a way that makes it stand out from the competition. Your goal as a startup founder or SME manager isn’t just to make sales; it’s to fix problems.
Based on the MEDDIC framework, my sales training and strategy development is all about finding and talking to the customers who are most likely to benefit from your solutions. This way, you can be sure that every sale you make helps your bottom line and builds relationships that last.